Reach Homeowners Before
They Search Google.
Facebook and Instagram ads let you put your business in front of homeowners in your service area before they even know they need you. Perfect for demand generation, seasonal offers, and retargeting website visitors who didn't call.
Get a Free Social Ads StrategyWhy Social Ads Work for Contractors
Facebook and Instagram give you access to one thing Google can't: the ability to target people by where they live, what they own, and what they're interested in — even before they're actively searching.
That means you can show your best garage floor coating project to homeowners in your ZIP code who own a home and have the household income to afford it. You're creating demand, not just capturing it.
Combined with a strong retargeting campaign — showing ads to people who visited your website but didn't call — social ads fill the gaps between your SEO and Google Ads traffic.
Audience Targeting
Homeowners in your ZIP codes, specific income levels, home ownership status
Lead Generation Ads
Forms that fill out inside Facebook — no website visit required
Retargeting
Follow website visitors with ads until they book
Seasonal Campaigns
Special offers timed to your busy season