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Concrete Coatings · Case Study
Twin Lakes Epoxy
Built from zero to fully operational digital lead system.
Missouritwinlakesepoxy.com
Services:Web DesignLocal SEOGoogle AdsCRM SetupCall Tracking
Zero
Start Point
No digital presence
Built
Website
Conversion-optimized
Ranking
SEO
Target keywords
Flowing
Leads
Consistent inbound
The Challenge
- Twin Lakes Epoxy had zero digital footprint — no website, no Google listing, no reviews.
- Getting by entirely on word-of-mouth in a market where competitors were running Google Ads.
- No way to scale beyond what referrals could provide, creating a ceiling on growth.
- No tracking in place to understand which marketing efforts were working.
What The Farm Built
- Built a complete website from scratch with conversion-optimized layout, fast load times, and clear CTAs.
- Created and verified their Google Business Profile, optimizing every field for local ranking.
- Launched Google Ads campaigns targeting epoxy and garage floor keywords in their service area.
- Implemented full call tracking so every lead source is attributed correctly.
- Set up CRM integration so every lead flows into one organized pipeline automatically.
“We started with absolutely nothing online. The Farm built the whole thing and now we have a real business with a real pipeline of leads.”