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Concrete Coatings · Case Study
Show Me Epoxy
From referral-dependent to a consistent digital lead machine.
Missourishowmeepoxy.com
Services:Web DesignLocal SEOGoogle AdsCRM AutomationReview Generation
Digital
Lead Source
No longer referral-only
Ranking
Google Maps
Top positions in market
60 sec
Follow-Up
Automated SMS response
Growing
Reviews
Automated after every job
The Challenge
- Business was entirely dependent on word-of-mouth referrals with no predictable lead flow.
- No website, no Google presence, and no way for homeowners searching online to find them.
- Competitors with inferior work were winning jobs simply because they showed up on Google first.
- No system to follow up with leads quickly — hot prospects were going cold.
What The Farm Built
- Built a fast, mobile-first website engineered to convert visitors into phone calls and form submissions.
- Optimized the Google Business Profile for local map pack rankings in their target market.
- Launched targeted Google Ads campaigns focused on high-intent keywords like "epoxy garage floor near me."
- Set up CRM with automated SMS follow-up firing within 60 seconds of every new lead.
- Implemented automated review requests sent after every completed job to build Google rating.
“The Farm built us a system that actually works. The phone rings now, and we know exactly where every lead is coming from.”