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Concrete Coatings · Case Study
Shippmates Epoxy
Zero leads lost. Calendar always full.
Missourishippmatesepoxy.com
Services:CRM AutomationGoogle AdsWeb DesignReview GenerationSMS Follow-Up
Zero
Leads Lost
Automated follow-up
60 sec
Response Time
SMS fires instantly
Full
Calendar
Consistent bookings
Growing
Reviews
Auto-requested post-job
The Challenge
- Inconsistent lead flow — some weeks overflowing, others quiet. No predictability.
- Leads from Google Ads were coming in but nobody was following up fast enough.
- Hot leads were going cold because the team was on the job and couldn't respond immediately.
- No review generation system — missing the trust signals that help close new customers.
What The Farm Built
- Set up full CRM with instant lead routing and automated SMS fired within 60 seconds of every inquiry.
- Built a missed-call text-back system so no call goes unanswered even when the crew is working.
- Rebuilt and optimized Google Ads campaigns with proper conversion tracking and negative keywords.
- Implemented automated review requests sent via SMS after every completed job.
- Redesigned website with stronger conversion elements and faster load time.
“We used to lose jobs because we couldn't follow up fast enough. Now the CRM texts every lead instantly and we almost never lose a hot prospect. The calendar stays full.”