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Entertainment · Case Study
Grand Slam
More bookings. More foot traffic. More fun.
Missouriplay-grandslam.com
Services:Google AdsFacebook & Meta AdsLocal SEOLanding PagesRetargeting
Up
Bookings
Online reservations
Expanded
Local Reach
Wider audience
Positive
Ad ROI
Revenue-tracked
Strong
Awareness
Top of market
The Challenge
- Needed to drive consistent foot traffic and online bookings beyond their existing customer base.
- Local awareness was limited — potential customers didn't know they existed or what they offered.
- No structured digital advertising strategy — missing the audience that lives online.
- Couldn't attribute revenue to specific marketing channels, making optimization impossible.
What The Farm Built
- Built targeted Google Search campaigns capturing local intent searches for entertainment and activities.
- Launched Facebook and Instagram ad campaigns reaching families and groups in the surrounding area.
- Optimized the Google Business Profile for entertainment and activity searches.
- Created dedicated landing pages for each offering with clear booking CTAs.
- Set up retargeting campaigns to bring back website visitors who didn't convert.
“The Farm got our name in front of the right people. Our bookings went up and we're seeing new customers who found us through Google and Facebook.”