All case studies
Seasonal Entertainment · Case Study
Field of Screams Nixa
A short season demands a maximum push. We delivered.
Nixa, MOfieldofscreamsnixa.com
Services:Facebook & Meta AdsGoogle AdsLocal SEOLanding PagesEvent Promotion
Up
Ticket Sales
Season over season
High
Local Awareness
Top of market
Maxed
Season
Full operating windows
Strong
Ad ROI
Revenue-attributed
The Challenge
- Seasonal business with a narrow operating window — every week of the season matters.
- Needed to reach as many potential customers as possible in a short, intense campaign period.
- Competing with other fall entertainment options for the same limited audience.
- No structured digital strategy for maximizing the season — relying on organic awareness.
What The Farm Built
- Planned and executed a full-season paid campaign across Google and Facebook starting weeks before opening.
- Built targeting audiences by location, interest, and demographics (families, friend groups, thrill-seekers).
- Created urgency-driven ad creative highlighting limited nights and popular attractions.
- Optimized Google listing for local searches like "haunted houses near Nixa" and "Halloween Nixa MO."
- Launched retargeting campaigns to convert website visitors who didn't purchase on first visit.
“With a short season, every weekend has to count. The Farm put us in front of the right people at the right time and we saw it in ticket sales.”