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Concrete Coatings · Case Study

Crete Creations LLC

Traffic was there. Conversions weren't. We fixed that.

Services:Web DesignConversion OptimizationCall TrackingLocal SEOCRM Automation
Up
Conversions
Visitors becoming leads
Fast
Load Speed
Mobile-optimized
Active
Lead Capture
Multi-point CTAs
Tracked
Calls
Source attribution

The Challenge

  • Crete Creations had an existing website but it wasn't converting visitors into leads or calls.
  • Traffic was arriving from search but leaving without taking action — no clear calls to action.
  • Mobile experience was poor, causing high bounce rates from the most common device.
  • No way to track which leads came from which source, making it impossible to optimize spend.

What The Farm Built

  • Rebuilt the website with conversion as the primary goal — clear CTAs above the fold on every page.
  • Rebuilt for mobile-first performance with fast load times and tap-friendly design.
  • Added multiple lead capture points: phone number, contact form, and instant quote tool.
  • Integrated dynamic call tracking numbers to attribute every call to the correct campaign.
  • Connected all leads into CRM with automated follow-up sequences.
“We had traffic but nobody was calling. The Farm rebuilt the site with a focus on getting people to actually pick up the phone. Night and day difference.”
— Crete Creations LLC

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